Wednesday, January 21, 2015

The February 2015 issue of Tennis Industry magazine is in the mail

The February 2015 issue of Tennis Industry magazine is in the mail. Special to this issue is the Outlook 2015 section. If you can't wait for it to arrive, check it out online here.

FEATURES

  • Behavior Modification?: Changing members’ behavior is a tricky situation for any facility manager.
  • Triple Threat: Tennis Industry and the ASBA present the best in tennis court construction and design.

OUTLOOK 2015

  • Racquets: It’s all about the fit with all the options, it’s still up to the dealer to help customers select the perfect racquet.
  • Shoes: Stepping Up the Game The new shoe showcase features vehicles that perform and look good, too.
  • Strings: In Search of Perfection Technology in strings continues to get better, while marketing is getting more focused.

DEPARTMENTS

  • Our Serve
  • Industry News
  • Customer Service
  • TIA News
  • Retailing Tip
  • Executive Point: Steve Simon 22 Recreational Play
  • Ask the Experts
  • String Playtest: Head Gravity 40 Your Serve, by Frank Giampaolo

INDUSTRY NEWS

  • Calif. Products buys three companies
  • PTR Week, Symposium set for Feb. 17-23
  • Under Armour signs Andy Murray
  • Promote programming with a USTA Tennis Play Event
  • Former tour players create new Diadem strings
  • Antigua launches spring line
  • PowerShares Series sets 2015 dates, venues
  • PBI pros to become USPTA certified
  • Peoplewatch
  • ASBA elects new officers and directors
  • Tennis Summit, TOM Conference set for Indian Wells
  • Short Sets
  • ITA coaches support shortened format

ADDVANTAGE MAGAZINE FEATURES

  • Prince & USPTA – A Partnership of Innovation
  • USPTA Foundation Awards Record 31 Grants in 2014
  • PeterBurwashInternational Joins USPTA Family
  • Compression Apparel Enhances Performance, Recovery On and Off the Court

ALSO FROM ADDVANTAGE MAGAZINE

  • CEO’s Message
  • First Vice President’s Message
  • Endorsee News
  • Beyond the Court
  • USPTA News
  • New USPTA Endorsee
  • Master Pro Corner
  • Career Development
  • Member News