Read it on-line now.
Included in this issue:
FEATURES
Basic Training: Driving sales in your store often involves a simple formula.
Advancing the Cause: Stay up to date on the latest racquet technologies, frame materials and construction techniques.
Adding Years to Your Life: Long known as the sport for a lifetime, tennis is the sport of a longer, healthier, more complete lifetime.
Group Sales: Going after the team business — whether for clubs, leagues or schools — can be
a nice boost for your store.
Private Enterprise: These residential winners are great examples of tennis-court construction.
DEPARTMENTS
Our Serve
Industry News
Letters
TIA News
Racquet Tech
Retailing Tip
Your Players: Sun Protection
Facility Management
Ask the Experts
String Playtest: Tecnifibre Black Code 4S 17
Your Serve, by Hunter Lipscomb
INDUSTRY NEWS
Martin Blackman tapped to head USTA Player Development
USTA breaks ground at Lake Nona site
North Carolina sportswriter wins Tennis Media Award
PTR adds senior, junior educational programs
USTA presents awards at Annual Meeting
Sport Court named USPTA official 36', 60' court
World TeamTennis 40th season to start in July
Legendary coaches honored at Easter Bowl
‘Ad-In Bin’ collects used balls for recycling
Peoplewatch
Adidas introduces Y-3 Roland Garros Collection
Short Sets
ADDVANTAGE
Building Champions of Character through Tennis
Tulane’s Rick Dickson to Headline USPTA Awards Luncheon
Silent Auction Returns to World Conference
Magic Seven
CEO’s Message
Past President’s Message 46 Endorsee News
Inside Coaching
USPTA World Conference 56 USPTA World Conference 58 Career Development
Member News
