Included in this issue:
FEATURES
30 Event Tracking
How can you prepare for sudden spikes in attendance at your facility? The next level of service will help you forecast and adapt.
32 Trends in Tenniswear
From high fashion, to toned-down neon, to tech fabrics, to better stretch — the trends continue to take apparel from on court to off.
35 Soft Touch
These outdoor Distinguished Facility-of-the-Year award winners are excellent examples of soft-court construction.
DEPARTMENTS
4 Our Serve
7 Industry News
14 Industry Recognition
15 TIA News
22 Racquet Tech
24 Grassroots Tennis
26 Retailing Tip
28 Event Marketing
38 Tips & Techniques
40 Your Serve, by Annie Beier
INDUSTRY NEWS
7 USTA PlayDev creates new Team USA department
7 T.O.M. Conference and Forum in Miami
8 PTR, TennisEurope partner for TennisCoachEd.com
8 Babolat introduces lightweight JET shoe
8 Pound, Maule have new roles at Wilson
8 New edition out for Tennis Parent’s Bible
9 USTA awards Wheelchair Tennis grants
10 Peoplewatch
10 Pickleball US Open to be in Naples
10 Solinco adds new Hyper-G co-poly string
11 iTPA to hold 2nd World Tennis Fitness Conf.
12 Short Sets
USPTA ADDVANTAGE
44 The Lifelong Learner
48 The Ten Commandments of Being a USPTA Professional
52 Invest In Yourself
54 20 PointInspectionTool for Youth Tennis
PLUS
42 CEO’s Message
44 Vice President’s Message
46 USPTA Benefits
48 Master Pro Corner
52 Beyond the Court
57 USPTA News
58 Career Development
60 Member News
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From high fashion, to toned-down neon, to tech fabrics, to better stretch — the trends continue to take apparel from on court to off. Industry Magazine
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