Included in this issue:
DEPARTMENTS
Our Serve: Spirit of Innovation, by Peter Francesconi
Industry News
TIA News
Footwear: Building a Foundation, by Kent Oswald
Retailing Tip: Memory Bank, by Jay Townley
Racquet Tech: Practice Makes Perfect, by Bob Patterson
Club Marketing: Something Old, Something New, by Bruce Knittle
Social Media: Shared Benefits, by John Torsiello
Ask the Experts, by Greg Raven
Your Serve: The Write Way to Newport, by Mark Preston
INDUSTRY NEWS
Tennis Channel buys Tennis Media Company
USTA launches revamped website
BJK sells World TeamTennis to Ein, Luddy
Oracle to aid transition from college to pros
Higueras, Berger to leave USTA PlayDev
USRSA explores racquet technician conference
Short Sets
USTA awards $150,000 towheelchair programs
Newcombe Tennis Fantasies to celebrate 30 years
USTA Foundation giving reaches $25 million
Bollettieri, Blake among ITA HoF Inductees
Lucy Garvin, Mary Pierce elected to PTR Board
People Watch
Rebo, Head announce global licensing deal
FEATURES
Hard Labor: These outdoor-facility winners are excellent examples of hard-court construction, by Peter Francesconi
Great Expectations: To create a positive customer experience, you and your staff must examine how you interact with players, and what you have to offer, by Dr. Michelle Cleere
EQUIPMENT
Having It All: New outfits combine on-court and off-court looks, as consumers continue to expect style and fashion with technical features, by Cynthia Sherman
String Theory: When it comes to spin potential, do shaped or textured strings provide an advantage, by Bob Patterson
USPTA ADDVANTAGE
Come to Orlando!
A Weekly Tribute to Our Troops
Delivering a World-Class Private Lesson
Communicate to Win
-- Plus --
CEO’s Message
Vice President’s Message
Beyond the Court
USPTA’s 90th Anniversary
Inside Coaching
Master Pro Corner
Career Development
Member News
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